European Online Bingo brand owner moves to Parlay

It has been widely reported that success in the international market will be key to profitability in the online bingo world in the next few years. To this end Frelix Entertainment Ltd, which owns the domain name that will be familiar to online bingo players in mainland Europe, has signed an agreement with the Parlay Games Servicess (PGS) network.

In the UK the Parlay name will be familiar to those online bingo players that have visited AstroBingo, Bingomania or Rehab Bingo. In the USA NewBingoBilly. As Parlay Entertainment Inc. is one of the pioneers and leaders in technology development in the online gaming industry a tie up with them is seen as a key strategic move. Parlay was the inventor and holder of Internet bingo patents and the first company in the world to develop and deploy a commercial Internet bingo product. initially launched in 2007 on the St Minver network that at the time was a Parlay customer, and was soon very popular in Sweden, Denmark, Germany and Spain.

“After their corporate acquisition, moves by St Minver to G2 software prompted us to seek a different network provider,” said Aglaia Panteli, Managing Director of Frelix Entertainment Ltd. “We needed a platform that would support us in our aggressive international strategy. We knew that PGS – based on the latest Parlay5 technology – was the ideal multi-language, multi-currency network that would allow us to launch quickly into new territories and pool liquidity across currencies. This means we will be able to offer even bigger jackpots, greater prizes and more entertaining games to our players.”

Parlay CEO Scott White says, “We are thrilled to welcome the OnlineBingo.EU team as a PGS partner. They have a proven track record, with success in existing markets as well as an excellent ability to open new territories. Their popular bingo sites will continue as the sites that the players know and trust, and will now become part of a growing and vibrant European online bingo network.”